Cookie policy

In line with current legislation, BLUEVÍA provides users with information on the cookies used on its website, with the aim of providing a better service and giving users a better browsing experience.

To this end, below we provide information on what a cookie is, who uses them, the cookies employed on the portal and the reason they are used. Likewise, BLUEVÍA provides information on how cookies can be configured or disabled, the storage periods for the information collected, whether there are international data transfers and the way in which modifications can be made to this Cookie Policy.

1. What are cookies?

Cookies are a tool used by web servers to store and retrieve information about visitors to their websites. Cookies are small text files that we send to your computer, tablet or any other device that allows you to browse the internet when you access certain web pages. Among other things, cookies allow us to keep a record of your browsing habits or your computer and your preferences, and remember these when you return.

BLUEVÍA uses cookies to make browsing its website easier and to make the services we offer you more efficient and personalised. The personalisation cookies we use allow us to store information about your preferences and language, so that we can show you content and offers of special interest to you and record the number of times we show you a certain message (generally, news on the Web).

2. Who uses them?

Meet the publishers of our website

The following Grupo Telefónica companies are jointly responsible for this website, and are also responsible for including cookies on it (hereinafter jointly BLUEVÍA):

– Bluevía Fibra, S.L., tax identification number B10889285. Registered office at Ronda de la Comunicación s/n, Edificio Sur 3 Distrito Telefonica, 28050 Madrid, Spain. Registered in the Mercantile Register of Madrid, volume 43806, page 170, entry 1 with sheet M-773083.

Any additional information in relation to the website can be consulted in the Legal Notice.

Meet our third party collaborators

Our partners for the third party cookies we use are the following:

PartnerCookiesLink to the Privacy Policy
 Google   Política de Privacidad – Privacidad y Condiciones – Google

List of websites to which this Cookie Policy applies

The consent for the use of cookies provided by the user through this portal will be applicable to the entire domain.

3. What types of cookies do we have and which ones does this website use?

Types of cookies

Below you will find a breakdown of the cookies used, bearing in mind that the same cookie may be included in more than one category.

Depending on the entity that manages them

Cookies may be “own” or “third party“.

Own” cookies are those sent to the user’s terminal equipment from a computer or domain managed by BLUEVÍA as editor of the web portal and from which the services requested by the user are provided.

Third-party” cookies are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, in this case BLUEVÍA, but by another entity that processes the data obtained through the cookies.

According to their purpose

Cookies may be technical, personalisation, analytical or measurement and personalisation for behavioural advertising.

a) Technical cookies

These cookies allow the user to browse our website and use the different options or services that exist on it, including those that BLUEVÍA uses to allow the management and operation of the website and to enable its functions and services, such as, for example:

Controlling traffic and data communication

Identifying the session

Remembering the elements that make up a loan application

Controlling fraud linked to the security of the service

Counting visits for the purpose of invoicing licences for the software that runs the service (website, platform or app)

Using security features during browsing

Enabling dynamic content (e.g., animation when loading a text or image)

Sharing content via social media

Displaying geographical locations (our offices) on Google Maps.

In addition, technical cookies include those that make it possible to remember information configured by the user on the web portal so that the user can access the service with certain characteristics that may differentiate their experience from that of other users, such as, for example, the section for individuals, freelancers or companies, the type of browsing and regional configuration through which they access, etc. in order to maintain the user’s experience when accessing our website.

b) Analytical and personalisation cookies

Analytical cookies, either processed by us or by third parties, are those that allow BLUEVÍA to monitor and analyse the behaviour of BLUEVÍA website users, including quantifying the impact of advertisements. The information collected through these types of cookies is used to measure the activity on BLUEVÍA websites, apps and platforms, with the aim of introducing improvements based on an analysis of the data relating to the way in which users utilise the service.

On the other hand, personalisation cookies are those that allow information to be remembered so that the user can access the service with certain characteristics that differentiate their experience from that of other users, such as, for example, the language, the number of results to be shown when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service, the region from which they access the service, and so on.

These cookies are not intended to identify the user, although, if the user consents to their use, the information they collect will be used to improve page design and portal browsing, usage statistics, search speed, and to measure the website activity, etc.

c) Behavioural advertising cookies

Cookies for personalising advertising are those that allow us, through the IP address of the connection or the cookie ID, to store information on user behaviour, obtained by observing their browsing habits, which allows us to develop a specific profile.

Through information associated with your connection, we will be able to know the approximate region from which the connection is being made to access the service and the number of times we have already shown you a certain message. This means that you will access the service with certain characteristics that may differentiate your experience and advertising from that of other users, providing you with adapted content and offers that are of special interest to you.

On the other hand, third-party cookies for managing advertising spaces allow us to measure the effectiveness of our online campaigns, provide information that is of interest to the user and offer advertising content adapted to the user’s preferences. Through the Privacy Policies of these third parties, which you can consult in Section 2. Meet our third party collaborators, you can obtain more information on how they work and how they use cookies.

Depending on how long they remain active

Cookies may be “session” or “persistent“.

Some cookies are assigned to the device from which the user is browsing only for the duration of the visit to the web portal: these cookies are called “session cookies” since they disappear automatically when the user closes the browser. They are usually used to store information that is only relevant for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and they disappear at the end of the session. These cookies allow BLUEVÍA to analyse traffic patterns on its website, provide a better browsing experience, improve its content, and facilitate the use of the website.

Other cookies are “persistent“, meaning that the data continues to be stored on the user’s device or terminal used to browse, and their temporary duration is the minimum necessary for their intended purpose. The duration of persistent cookies and their expiry date can be consulted through your browser settings.

List of cookies used by BLUEVÍA

Technical cookies 
NameDescription and purposeSession/ persistentOwn or 3rd party
 OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. Persistent Own
 OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. Persistent Own

Persistent3rd party
Analytical Cookies
NameDescription and purposeSession/ persistentOwn or 3rd party
AMP_TOKENIncludes a token that can be used to retrieve a customer ID from the AMP Customer IDs service. Other possible values indicate opt-outs, in-progress requests, or errors obtained when retrieving an ID from the AMP Customer IDs service. The AMP service is intended to improve the loading speed of websites on mobile devices.PersistentOwn
_gaThis cookie is used to distinguish unique users by assigning a randomly generated number as a user identifier. It is included in each page request on a site and is used to calculate visitor, session and campaign data for site analytics reporting and to be able to relate this to customer service channels.Persistent3rd party
_gat_UA-46169604-5Used to limit the percentage of requests.Persistent3rd party
_gidUsed to distinguish users and compile statistics on how the user uses the website.Persistent3rd party
Behavioural advertising cookies
NameDescription and purposeSession/ persistentOwn or 3rd partyPartner
_GRECAPTCHA This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer’s adverts appear. Persistent 3rd party

4. How to configure or disable cookies?

Since the cookies that we implement are, in general, for all users of, in the event that you wish to modify them, you can:

Configure the cookies through the following link, or by clicking on the “Cookies” section that appears at the bottom of our website;

Disable them through the tools of your own browser.


Internet Explorer.



Safari for IOS (iPhone and iPad).

Chrome for Android.

In the specific case of cookies that store information in Local Storage, you can disable these within the browser by deleting the data stored in the Local Storage within the app.

Notice about deleting analytics and advertising personalisation cookies

Cookies are essential for the functioning of the Internet, providing countless advantages in terms of service provision. For this reason, if you do not accept analytical cookies we will not be able to keep improving the functioning and user experience of our website. If you do not accept advertising personalisation cookies, you may receive campaigns for products and services that you have already contracted and miss out on news that may be of interest to you. Even so, the website will continue to function normally if you do not accept these.

5. Information retention periods

The cookies will be used solely and exclusively for the time necessary to fulfil the purposes indicated in each cookie. For all of the above, in relation to its own cookies, BLUEVÍA has adapted the information retention periods, which can be consulted in the browser. In the case of its own cookies, these will not have an expiry date of more than one year.

For third-party cookies, the retention periods can be consulted in the privacy policies of the links set out in Section 2. Meet our third party collaborators or partners.

Once a cookie has expired, it can be renewed if the user accepts its use again.

Notice about deleting cookies

If the customer disables or deletes cookies from their browser, given that this is an activity that is carried out locally through the device or browser itself, BLUEVÍA will not be aware of this customer action.

6. International data transfers

You can find out about the transfers to third countries which, where applicable, are carried out by the third parties identified in this cookie policy in their corresponding policies (see the links provided in the “Third party cookies” section).

7. Updating the Cookie Policy

BLUEVÍA may update this Cookie Policy at any time. Said update will be applicable from the time it is published on the web portal, so users are advised to review it periodically.

Notwithstanding the above, if new cookies are included or if cookies are used for purposes other than those indicated, the user must first accept them.